Win-loss and Churn Analysis Service

Most companies don't know why they lose deals

We interview your actual buyers to find out why they didn’t choose your product, and what’s stopping your growth. Solve churn and growth blockers without the guess work.

Our Services Let’s talk

What we do

Unblock revenue growth

Our consultants and interviewers out what parts of the buyer and customer journey are hampering your growth. Prioritize the fixes that move the needle.

Before Goldpan

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Vague win/loss or churn reasons in CRM

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Low consensus on improvement strategy

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Hyper competitive deals

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Product value hard to communicate

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Sales face difficult objections

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Unclear if differentiator works

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Sales don’t stick with positioning, decks, battlecards

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Long or worsening sales cycles

After Goldpan

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Improve win rates

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Reduce churn

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Improve sales training

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Focus marketing messaging

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Buyer's critera uncovered

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Sellers know what matters to buyers

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Marketers know winning differentiators

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Quantitative data to justify findings

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Qualitative quotes and soundbites

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Executive ready findings

What Goldpan Bring to the Table

Expert interviewers

Skilled interviewers trained to uncover what influences decision making

Probing interviews

We use probing interviews to uncover details that are hard to uncover with surveys or CRM data alone

Customized scripts and approach

Every client has a unique product, customer set and challenges that deserve a tailored approach

Detailed analysis

Our analysts scrutinize call recordings to uncover details that are easy to miss

Booking and scheduling

Our tested signup process ensured interviewees have a range of times and options for taking part

Customer escalations

We escalate brand damaging experiences so that your team can take urgent action

Comprehensive analysis

Uncover the root cause of a lost deal or churn event

Executive readouts

We present vital findings directly to your executive or other functional teams

Custom deliverables

Get the outcomes you need, from competitive comparisons to sales enablement assistance

What you get

Results Ready to Share and Take Action On

Find out what parts of the buyer and customer journey are hampering your growth. Prioritize the fixes that move the needle.

Deep dive interviews

Don't put up with surface level insights. Get to the heart of why buyers make decisions.

Decision making themes

Uncover the key themes that drive your buyer's purchasing decisions.

Conversation quotes

Bring trends to life by seeing how interviewees describe their challenges.

Segment comparisons

Compare trends and quotes across buyer and market segments.

Customized deliverables

Skilled interviewers trained to uncover what influences decision making

Goldpan Results Portal

Review, share and explore findings at any time. Give unlimited logins to your team at no cost.

Testimonials

People Who Trust Goldpan

We have plenty of happy of clients, mostly in tech but some in education and services.

SaaS

Win-loss & churn

"Top-tier partner for win/loss and churn analysis"

Cole P

Senior Product Marketing Manager

Via G2.com

AI Tech

Win-loss

"Great team, valuable insights, smooth experience!"

Dan-Vlad C.

Head of Product Marketing

Via G2.com

Service and software

Churn analysis

"The Dream Team - Great to work with, with even better results"

Jane K

Via G2.com

Enterprise SaaS

Win-Loss

"Goldpan allowed us to build sales messaging that matters"

Chris H.

Director, Sales Enablement

Via G2.com

Enterprise SaaS

Win-loss

"We needed buyer insights to tune our go to market. Goldpan delivered fantastic strategic insights."

Marco B

Via G2.com

“

Goldpan was great to work with. They took the time to understand our business objectives, provided a recommended approach and truly listened to our feedback on the approach making it an extremely valuable exercise. Their findings are being used across all of our business units. We are about to engage on our second project with them because we were so satisfied with the insights they gleaned.

Katy B

Enterprise Client, via G2Crowd.com

Win-loss and Churn Analysis Service

Most companies don't know why they lose deals

What we do

What Goldpan Bring to the Table

Expert interviewers

Probing interviews

Customized scripts and approach

Detailed analysis

Booking and scheduling

Customer escalations

Comprehensive analysis

Executive readouts

Custom deliverables

What you get

Deep dive interviews

Decision making themes

Conversation quotes

Segment comparisons

Customized deliverables

Testimonials

Contact us