Goldpan
Win-Loss Analysis
and Buyer Research for Revenue Teams
We conduct and manage win-loss programs for tech companies who care about the buying experience.
Benefits of Win-Loss
Analysis
It’s never a bad thing to understand more about your customers.
Improve
Win-Rates
Gain Competitive
Insights
Improve Sales
Training
Focus Marketing
Messaging
Hone Product
Strategy
Retain More
Customers
Goldpan was great to work with. They took the time to understand our business objectives, provided a recommended approach and truly listened to our feedback on the approach making it an extremely valuable exercise. Their findings are being used across all of our business units. We are about to engage on our second project with them because we were so satisfied with the insights they gleaned.
Katy B
Enterprise Client, via G2Crowd.com
Discover your true win-loss reasons
Stop relying on vague or incorrect closed-lost reasons in your CRM.
Your buyer’s experience with your sales team
Their perception of your product or service
Why they sat through sales calls but didn’t buy
Goldpan Win-Loss Analysis
If it was easy data to gather, you’d already have it.
Let us do it.
We manage win-loss analysis programs for tech companies whose win rates could use a lift.
We’ll sweat the small stuff
Win-loss analysis requires expert interview design plus dilligent admin: scheduling, interviewing, re-scheduling, recording interviews, transcription and markup.
Let our win-loss experts take care of all the fiddly details.
Know exactly why you lose deals, align teams and prioritize critical insights that can be viewed any time. No-excels, CSVs or confusing vlookups.
Data-backed
So you can give
win rates a lift
Improve sales training
Influence the roadmap
Bring customer voice to decisions
Don’t take just our word for it
We were impressed with how quickly we were able to find clarity and focus for our sales and marketing operations
Thierry Levasseur
CEO, Bread and Butter
