Services
We are buyer research experts
We have three core services
Win-Loss Analysis
Win-loss removes the guesswork from improving win rates by listening to your prospects' experiences. Discover your buyer's decision-making criteria, your strengths and weaknesses, and critical competitive intelligence.
Buyer Persona Research
Understand your buyers in richer detail. Find out exactly where they research for new information, what's important to them, and how they make decisions.
Churn Analysis
Discover the root cause of churning customers so you can take preventative measures at the earliest possible time.
Goldpan was great to work with. They took the time to understand our business objectives, provided a recommended approach and truly listened to our feedback on the approach making it an extremely valuable exercise. Their findings are being used across all of our business units. We are about to engage on our second project with them because we were so satisfied with the insights they gleaned.
Katy B
Enterprise Client, via G2Crowd.com