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Improve the Quality of your Win-Loss Interview in 5 Mins

One of the most effective ways to enhance the quality of your win-loss interviews is by crafting an exceptional introduction. When the interviewer can give an engaging introduction, it primes every interviewee to share more useful insights more often. Thats Golden Nuggets for your time. There are five essential elements to include in your win-loss […]

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How To Conduct An Actionable Churn Analysis

It’s time to conduct a thorough Churn Analysis. When the economy is uncertain and new deals are hard-fought: firms have to rely on their existing customers to stick around – to not churn – to keep the cash coming in.  And improving your churn rates is a good idea if you want to have a […]

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45 Powerful Win-Loss Questions to Ask Your Customers

We — modern businesses — gather every analytic imaginable. Every software has a reporting section. But, they miss one measure: customers’ actual perception – in their own voice. That’s what win-loss does: its pure voice-of-the-customer research. In this post, we’ve compiled a list of great questions to include in your win-loss survey. Use it for […]

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4 Things You Need To Include In A Great Win-Loss Report 

According to PWC, “73% of all people point to customer experience as an important factor in their purchasing decisions.” 🤯 Improving your customer’s experience is a massive sales opportunity.  But it’s not easy to see your product experience with fresh eyes when you’ve been head down in the product for months or even years. It’s […]

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Avoiding False Starts in Your Win-Loss Project

An underwhelming first win-loss presentation can kill the project before it’s had a chance to take off. The most common reason is that leaders don’t know how to action the results they are seeing. We cover how to avoid this trap and maximize the impact the first time. Everyone is silent and staring back at […]

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Win-loss Analysis FAQ – Everything you need to know

This guide aims to answer the most common questions we’re asked about win-loss. Check out the table of contents below and skip right to the section you need. Win-Loss Analysis Foundational Information What is win-loss analysis? A win-loss analysis helps businesses discover why customers choose their products or not. The process involves speaking to buyers […]

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Engagement and Worklife Study of B2B Product Marketers

In August and September this year — 2022 for those visiting from the future — we surveyed a host of Product Marketers about the state of the world. We asked Product Marketers hard-hitting questions: Are they worried about a downturn? Do they like their job? And, do their parents know what product marketing is? We […]

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The Complete Guide to Win-Loss

Businesses use win-loss analysis to diagnose why their prospects don’t buy from them. They also use it to discover what their ideal customers love about their product or service. This guide aims to be a primer on all things win-loss. It currently has major sections, each with its own subsections. Background to Win Loss Conducting […]

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