Goldpan Blog

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Avoiding False Starts in Your Win-Loss Project

An underwhelming first win-loss presentation can kill the project before it’s had a chance to take off. The most common reason is that leaders don’t know how to action the results they are seeing. We cover how to avoid this trap and maximize the impact the first time. Everyone is silent and staring back at […]

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Win-loss Analysis FAQ – Everything you need to know

This guide aims to answer the most common questions we’re asked about win-loss. Check out the table of contents below and skip right to the section you need. Win-Loss Analysis Foundational Information What is win-loss analysis? A win-loss analysis helps businesses discover why customers choose their products or not. The process involves speaking to buyers […]

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Engagement and Worklife Study of B2B Product Marketers

In August and September this year — 2022 for those visiting from the future — we surveyed a host of Product Marketers about the state of the world. We asked Product Marketers hard-hitting questions: Are they worried about a downturn? Do they like their job? And, do their parents know what product marketing is? We […]

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The Complete Guide to Win-Loss

Businesses use win-loss analysis to diagnose why their prospects don’t buy from them. They also use it to discover what their ideal customers love about their product or service. This guide aims to be a primer on all things win-loss. It currently has major sections, each with its own subsections. Background to Win Loss Conducting […]

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