What is Win-Loss [3 min video]
Posted on: October 18, 2023
By: Matthew Reeves
Here’s a quick video about win-loss.
It’s about 3 mins long.
I’m happy to chat about all things buyer reseach. Just book in 👉
(or use this link here)
People often want to know:
- Is win-loss a good diagnostic for the issues we’re facing?
- Like every tool, it’s not for everything.
- How do I build a DIY buyer research program?
- How can I sell the value to my boss, get buy-in, and prove sales wrong?
- What tips do you have for figuring out [if our messaging is landing/why sales are down/is the website works/other]
